Indlela ii-micro-influencers ezinokuthi zonakalise ngayo iibrendi kunye nodumo ngobusuku nje obunye

I-Micro-influencers, ehlala ibonwa njengenokuthenjwa kwaye inokuthenjwa, inokujika ngokukhawuleza ibe yeyona nto imbi kakhulu yebhrendi.

I-Micro-influencers, ephakathi kwe-1,000 kunye ne-100,000 yabalandeli, baxatyiswe kakhulu ziimpawu ngokunyaniseka kwabo kunye nokuzibandakanya okusondeleyo nabaphulaphuli.

Ngokungafaniyo nosaziwayo, iingcebiso zabo zivakalelwa ngakumbi njengengcebiso evela kumhlobo othembekileyo.

Kodwa xa loo ntembelo isetyenziselwa ukugxeka okanye ukusasaza inkcazelo yobuxoki, oko kusenokuba yintlekele.

Umzekelo wamva nje yisimangalo esifakwe e-United States ngu-Emmanuel noBrigitte Macron ngokuchasene noCandace Owens wepodcast.

U-Owens, onezigidi zabalandeli, ephindaphinda ukuba uBrigitte Macron wayeyi-transgender- ithiyori yeyelenqe elingenasiseko elalisasazwe kwizangqa ezikude.

Isimangalo sesi sibini sityhola u-Owens “ngephulo lokuthotywa isidima sehlabathi”, ebonisa indlela amabango anyelisayo avela kumntu ophembelelayo anokufikelela kubaphulaphuli behlabathi kwiiyure nje ezimbalwa.

Amashishini amancinci asesichengeni ngokufanayo. ESan Francisco, i-TikTok micro-influencer enabalandeli nje abali-15,000 bathumele ividiyo eyothusayo malunga nebha yewayini yasekhaya, iKis Cafe.

Ikliphu yahamba yentsholongwane, yabangela amawakawaka ophononongo olubi. Kwiiveki nje ezimbalwa, eli shishini liqhuba kakuhle lavala iingcango zalo ngokupheleleyo.

Iimeko ezifanayo ziye zadlala kuwo wonke amashishini, ukusuka kwiivenkile zokutyela ukuya kubathengisi abancinci be-intanethi, apho uphononongo olubi luye lwenzeka kwintshabalalo yegama.

Kutheni iimpawu kunye nabantu ngabanye besengozini
Ukunqongophala koxanduva

Abaphembeleli abancinci basebenza ngokuzimeleyo kwaye abafane babanjwe kwimigangatho efanayo yobuchwephesha njengeentatheli okanye amaziko osasazo asele emisiwe.

Bangathumela izimvo okanye amabango ngaphandle kokuqinisekiswa, beshiya amashishini kunye nabantu ngabanye bengenancedo oluncinci ngaphandle kokuba bathathe amanyathelo asemthethweni amade kunye neendleko.

Ii-micro-influencers njengezokwenyani nezinokunxulumana. Iingcebiso zabo – ezintle okanye ezimbi zithwala ubunzima ngaphezu kwentengiso ecwebezelayo.

Xa umntu ophembelelayo egxeka imveliso okanye umntu, abalandeli bahlala beyithatha njengenyani, bekhulisa umonakalo.

Izithuba ezingalunganga zisasazeka ngokukhawuleza. Kwiiyure nje ezimbalwa, isikhalazo sinokuthi sibe yibhola ekhephu kwisiqulatho sentsholongwane egazini, siphenjelelwa zii-retweets, izabelo kunye nokuhanjiswa kweendaba.

Ngelixa uphawu lukhupha impendulo, ubungozi bodumo buhlala bungenakuguqulwa.

Amashishini kunye namanani oluntu ngoku kufuneka afake umngcipheko kwimpembelelo kwizicwangciso zabo zonxibelelwano.

Kwiimeko ezinzima ezifana nomthetho weMacrons, isenzo somthetho sinokuba lolona khetho.

FUNDA KWAKHONA :Ukubhiyozela iLifa leMveli loMzantsi Afrika ngeFashoni: Impahla yePnP x Alizwa Sibawu Collection

Nangona kunjalo, amatyala anokubuyisela umva ngokutsala ingqwalasela ethe kratya kumabango, enze ulawulo lonxunguphalo lube sisenzo esibuthathaka sokulungelelanisa.